Case Study · Website & Direct Bookings

Packaging Tree

The Packaging Tree is a custom packaging and printed-box supplier serving businesses across the USA. The website offers a wide range of customizable packaging solutions, including retail boxes, mailer boxes, rigid boxes, kraft and corrugated packaging, product-specific boxes, and custom inserts. Customers can select box styles, materials, dimensions, printing options, and finishes, with services including design support, samples, bulk orders, and shipping
+92%
Direct Bookings
0.9s
Avg. Load Time
8 Wks
Delivery Time
4
Languages Live
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The Packaging Tree – Website & E-Commerce Platform

The Packaging Tree is a custom packaging and printed-box e-commerce platform focused on providing businesses with personalized packaging solutions. The website allows customers to explore a large catalog of packaging products, select box styles and materials, customize dimensions and printing requirements, request quotes, upload artwork, and place orders online.

Key Website Features

  1. Custom Packaging Products: Extensive range of custom boxes including retail boxes, carton boxes, kraft boxes, rigid boxes, corrugated boxes, mailer boxes, display boxes, tuck boxes, and product-specific packaging.
  2. Industry-Based Packaging: Dedicated packaging categories for cosmetics, food and beverages, candles, apparel, CBD, tobacco, toys, automotive products, bakery products, books, bottles, and other industries.
  3. Custom Product Configuration: Customers can specify box dimensions, quantity, material/stock, printing method, finishing, and structural options according to their requirements.
  4. Printing & Finishing: Supports digital and offset printing with options such as CMYK, PMS colors, matte/gloss lamination, UV coating, spot UV, embossing, debossing, and hot foil finishes.
  5. Material Selection: Packaging can be produced using cardboard, kraft, corrugated, rigid stock, cardstock, and other paper-based materials, including recyclable and biodegradable options.
  6. Quote & Ordering System: Customers can submit their packaging requirements and receive pricing based on product specifications, quantity, dimensions, materials, and customization.
  7. Artwork & Proofing: The platform supports artwork submission, flat-view templates, 3D mockups, digital proofs, and physical samples for selected products.
  8. Low-Quantity & Wholesale Orders: The platform supports both short-run packaging requirements and larger wholesale orders, with several products advertised from quantities such as 50 or 100 boxes.
  9. Customer Support & Order Tracking: Customers can contact the company for quotations, order assistance, artwork support, and shipment tracking.
  10. E-Commerce Functionality: Product browsing, product specifications, customization, quote/order workflows, payment options, and customer-service functionality are integrated into the website.
  11. Shipping & Fulfillment: The website promotes worldwide shipping and typically communicates turnaround times of approximately 6–8 business days for many products.


Key Challenges

  • A complex product catalog that made it difficult for customers to quickly find the right packaging solution
  • No streamlined custom box configuration flow for dimensions, materials, printing, and finishing options
  • Manual quotation processes created friction for customers requesting custom packaging
  • Limited customer visibility into quote status, artwork approval, production, and order progress
  • Managing hundreds of packaging variations and pricing combinations required a scalable backend system
  • Mobile users needed a faster, more intuitive experience for browsing products and requesting quotes
  • SEO structure needed optimization to improve visibility for product-specific and industry-specific packaging searches

Results

+95%
Direct Orders
0.9s
Load Time (from 3.4s)
+41%
Mobile Conversion
−18%
OTA Commission Spend
Our new site paid for itself in the first two months — direct bookings overtook OTA bookings for the first time ever.
photo 1494790108377 be9c29b29330
Marta Ferrero
General Manager, Villa Sant'Anna
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FAQ

Common Questions

From discovery call to launch, the project took 8 weeks, including copywriting, photography direction, booking engine integration and testing.
We connected the new site directly to Villa Sant'Anna's existing PMS and channel manager, so availability and rates stay in sync automatically across every channel.
Yes. The site launched in Italian, English, German and French, so international guests can research and book in their own language from day one.
The team is on a maintenance and optimisation retainer, so seasonal offers, new rooms and rate changes go live without waiting on a developer.