Villa Sant'Anna is a nine-room boutique hotel perched above the Amalfi Coast, known for its terraced sea-view gardens and long-standing repeat guests. Despite the property's reputation, the previous website was slow on mobile, difficult to update, and sent nearly every visitor straight to third-party booking platforms — leaving the hotel paying heavy OTA commissions on stays it could easily have booked directly.
We rebuilt the site from the ground up: a mobile-first design that loads in under a second, an immersive room and garden gallery, and a direct booking engine wired into the hotel's PMS. Copy, photography and structure were all rebuilt around one goal — getting visitors from "browsing" to "booked" in as few steps as possible.
Key Challenges
- A slow, non-responsive site that lost mobile visitors before they reached the booking page
- No direct booking flow — nearly all reservations arrived through OTAs and their commissions
- Content the hotel's own team couldn't update without calling a developer
- No visibility on Italian or English search terms international guests were actually using
- A single-language site, shutting out non-Italian-speaking guests during research
Results
+62%
Direct Bookings
0.9s
Load Time (from 3.4s)
+41%
Mobile Conversion
−18%
OTA Commission Spend
Our new site paid for itself in the first two months — direct bookings overtook OTA bookings for the first time ever.
Marta Ferrero
General Manager, Villa Sant'Anna
